Legal Marketing & Campaign Management

Built For Firms
That Litigate.

The Last Legal Marketing Partner You'll Need.

Verity Media specialises in Mass Tort and MVA marketing strategy — built around litigation insight, campaign precision, and performance marketing that litigating law firms can act on. Every campaign we build is designed around your case criteria and retainer goals.

10K+
Campaigns optimized
$20M+
In campaign budgets managed
10+
Years in legal industry
Multiple
Leading litigating firm partners
Scroll

We think like litigators,
not marketers.

Most marketing agencies count impressions and clicks. We measure what actually matters to litigating firms — and we understand the difference. Our campaign methodology is shaped by how mass tort and MVA cases are actually won.

01

Campaign Targeting & Qualification Design

We build campaign targeting around your actual docket requirements — statute of limitations, injury severity thresholds, liable party criteria — so your marketing reaches the right audience from the start.

02

High-Intent Campaign Architecture

Campaigns engineered around decision-stage intent signals, so prospects reach your team at the moment they are most ready to engage. No cold outreach — just marketing built around genuine interest.

03

Data-Led Campaign Intelligence

Every campaign generates closed-loop reporting: cost per engagement, conversion rates, funnel performance, and audience quality metrics. We optimise against meaningful outcomes, not impressions.

04

TCPA & HIPAA Compliant, Always

Marketing in the legal space means zero tolerance for compliance failure. Our campaign methodology maintains full TCPA and HIPAA adherence — every contact is properly consented, documented, and auditable.

05

Dedicated Campaign Operations

We provide the operational layer — campaign management, CRM integrations, call tracking, and performance reporting — so your attorneys focus on case strategy, not admin.

06

Fraud Elimination at Source

Multi-layer traffic validation removes fraudulent clicks, duplicate submissions, and bad-faith traffic before it consumes your campaign budget. Clean campaigns. No wasted attorney time.

From strategy session
to live campaign.

01

Case Criteria Briefing

We study your target tort or MVA parameters — injury types, liable parties, litigation timelines, and jurisdiction. Your case criteria becomes our campaign brief.

02

Multi-Channel Campaign Execution

Targeted digital campaigns across paid search, display, and social — all engineered around audience intent signals specific to your case type. We put your firm in front of the right audience.

03

Audience Qualification & Targeting

Campaign targeting is built around structured qualification criteria — injury type, exposure window, statute considerations — so your marketing reaches the people most relevant to your practice.

04

Performance Reporting & Results

Campaign performance delivered with full transparency — clear dashboards and regular reviews, so you always know how your marketing is performing.

05

Performance Reporting & Optimisation

We report on what matters: engagement rate, conversion performance, cost efficiency, and audience quality. Every data point drives the next campaign iteration.

Active campaign areas
Active
GLP-1 NAION
Pharmaceutical · Vision loss litigation
Roblox
Platform liability · Sexual exploitation
Social Media Harm
Mass tort · Youth mental health
Video Game Addiction
Product liability · Behavioural harm
CA Women's Abuse
Civil rights · Institutional liability
IL Juvenile Detention Center
Civil rights · State institutional abuse
Motor Vehicle Accidents
Personal injury · MVA litigation

Three service models.
One standard: Results that matter.

Whether you need reach at scale or high-intent inbound calls, we structure every campaign around your firm's goals — not what's easiest to run.

Call Campaigns

Inbound Call Campaign Management

Campaign architecture designed to drive high-intent inbound calls directly to your team. No dialling, no cold starts — your phones ring with people who chose to call.

  • Campaign targeting built around your criteria
  • Call tracking and routing to your designated staff
  • Zero outbound effort for your team
  • Call analytics and performance reporting included
Performance Marketing

Performance Marketing Campaigns

Full-funnel campaign management built around your practice area and case criteria — from creative and targeting to landing pages and optimisation.

  • Paid search, display and social campaign management
  • Audience targeting by injury, exposure & jurisdiction
  • Landing page and funnel optimisation
  • Fraud and duplicate traffic filtering built in
  • CRM integration and conversion tracking
  • Transparent campaign reporting
Inbound Calls

Scalable Inbound Campaigns

Consistent, scalable campaigns that reach people actively researching legal options. Scale reach without sacrificing audience quality.

  • Tort and MVA-specific campaign targeting
  • Optimised for meaningful outcomes, not raw clicks
  • Real-time volume management and reporting
  • Performance benchmarks with ongoing optimization

Built for legal specialists,
not generalists.

We operate in high-stakes practice areas where precision, litigation insight, and audience quality determine outcomes. We understand these markets from the inside.

Mass Tort

  • Pharmaceutical injuries
  • Medical device defects
  • Environmental exposure
  • Product liability
  • Class action consolidation

Motor Vehicle Accidents

  • Liability-confirmed MVA
  • Serious injury cases
  • Commercial vehicle incidents
  • Uninsured motorist claims
  • Wrongful death — automotive

Adjacent Practice Areas

  • Workers' compensation
  • Premises liability
  • Social Security disability
  • Insurance disputes
  • Home improvement litigation

What firms ask us.

How do you build campaigns around our specific case criteria? +
Before any campaign launches, we build a targeting and qualification framework based on your case requirements — injury type, exposure window, jurisdiction, statute of limitations, and liability parameters. Campaign audiences, messaging and landing pages are designed around this framework. We also integrate with your CRM to flag duplicates and track conversions in real time.
What does your compliance framework cover? +
All of our campaigns are TCPA-compliant — every contact has provided express written consent prior to any communication. For health-adjacent torts, our data handling is HIPAA-aligned with full audit trails. We maintain documented consent records for every campaign, giving your firm complete defensibility if compliance is ever challenged.
How do you measure ROI — and what do you report on? +
We report on meaningful outcomes, not vanity metrics. Key metrics include cost per engagement, conversion rates, audience quality, and campaign cost-efficiency. We build closed-loop reporting so every data point feeds back into campaign optimisation. You always know how your marketing budget is performing.
Do you work with competing firms in the same market? +
We can structure engagements with market exclusivity, so we are not running competing campaigns for another firm in the same market and practice area. We never sell, share, or recycle contact information. This is particularly important in mass tort, where a focused, uncontested campaign strategy protects your position.
How quickly can you scale, and how do you manage quality at volume? +
We've scaled campaigns for 8 and 9-figure firms. Quality management at scale uses automated scoring, ongoing human review, and real-time campaign throttling — we can increase reach without degrading audience quality, because our systems are built for that exact tension.
Can you integrate with our existing intake and CRM systems? +
Yes. We integrate with major legal CRMs and intake platforms via API, direct pipeline, or structured data sync. We adapt to your existing workflow rather than requiring you to change it. Our team will map your intake process during onboarding and build the integration before any live campaign begins.

Ready to discuss your marketing strategy?

Book a strategy session with our team. We'll review your current marketing performance, discuss your case criteria, and outline what a campaign built around your firm's growth targets would look like.

Book a strategy call

Start the conversation.

Tell us about your firm, your target practice areas, and your current marketing goals. We'll come prepared with a campaign framework built around your growth objectives.

Email shazz@720smedia.com
Phone (567) 313-2514

Verity Media LLC  |  Legal Marketing & Campaign Strategy